DMA Asks Congress to Pass National Breach Notification Law

The DMA aims to preserve the benefits of data-driven marketing by asking Congress to focus its legislative efforts on passing a national breach notification law that would preempt state laws.

The current state of affairs is that there are more than 47 state laws that may apply depending on the state in which a consumer lives. This patchwork of laws is unwieldy, inefficient, and confusing. Businesses and consumers will be better served with a single, cohesive, transparent federal law.