DMA Asks Congress to Pass National Breach Notification Law

We recognize that when consumer data is adequately protected and used responsibly, it benefits consumers, businesses, and the economy. A recent study undertaken by Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University indicates that the DDME provided $156 billion in revenue to the U.S. economy in 2012 alone, and fueled more than 675,000 jobs across the country. The study further illustrated that the real value of data is in its exchange across the DDME: 70 percent of the value of the DDME—$110 billion in revenue and 478,000 jobs—depends on the ability of firms to exchange data across the DDME.