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The DMA (www.thedma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the data-driven marketing economy (DDME) a voice to shape policy and public opinion, the connections to grow members' businesses and the tools to ensure full compliance with ethical and best practices as well as professional development.
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- Companies:
- Direct Marketing Association
- DMA
- People:
- John Deighton
- Peter Johnson
Retail Online Integration
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