We look forward to working with Congress to pass a federal breach notification law that safeguards American consumers and aids Main Street in fighting criminal activity.
The full text of the letter follows:
February 3, 2014
As Congress continues to hold hearings on the recent spate of criminal cyber attacks on American businesses and customers, the Direct Marketing Association (DMA) writes to restate our long-standing commitment to ensuring the security of consumer data across the entire datadriven marketing economy. In keeping with this enduring commitment to setting and enforcing meaningful data security measures through self-regulation, industry will take immediate steps to combat criminal efforts that victimize American consumers and Main Street businesses.
- Companies:
- Direct Marketing Association
- DMA
- People:
- John Deighton
- Peter Johnson