5 Direct Marketing Retargeting Best Practices to Boost Conversion

5. Know your best customer. What do the segments of people who have the highest lifetime value to your company look like? Smart marketers use this information on the front end of every strategy. The strongest retargeting efforts should be made to these high-value consumers, who may have looked but didn't purchase. They are the people most likely to become your best customers with the highest return on investment and most profitable lifetime value. The ultimate goal of marketing is to leverage information on what the most valuable customers look like, then target them.