5 Direct Marketing Retargeting Best Practices to Boost Conversion

4. Connect the dots between in-store and online sales. There's a timetable between when a consumer looks at a product online and visits a brick-and-mortar store. Though this can be difficult to benchmark, talented marketers have good information and should put it to use. The time after a product is viewed online but before a store visit is made is the critical time for retargeting. Understanding the relationship between online and in-store sales will determine what to say, how often to say it and when to stop saying it.