5 Direct Marketing Retargeting Best Practices to Boost Conversion

1. Understand the buying cycle. Every product fits into a buying cycle that has its own time frame. Think about apparel vs. furniture: A consumer looking for a bathing suit is likely to make a purchase much sooner than one looking for a sofa. This short buying cycle creates a narrow window of opportunity to market the product being considered, and a much longer one for those considering buying a sofa. Understanding your buying cycle allows for a time frame of appropriate media delivery.