Direct Marketing: 10 Key Strategies from List Vision’s 50 in 50

7. Send interactive e-card promotions to your customers. Engaging e-cards sent at unexpected times can surprise and delight your customers, Rothchild said. She revealed that CPA2Biz developed an e-card with its creative agency, combined it with an offer and ran a very successful campaign.

8. Keep messaging consistent across channels. Isley pointed out that “there’s nothing worse than sending a 25 percent off e-mail when you have a full price catalog hitting in home.” Offer the same message, with one voice, from all angles.