Direct Marketing: 10 Key Strategies from List Vision’s 50 in 50

3. Explore licensing in various ways. “If your brand is strong, you may be able to leverage that strength with a partnership with other non-competing brands,” said Susan Isley, director of marketing for silk flowers and home accessories cataloger Petals. While a famous example is Eddie Bauer’s partnership with the Ford Explorer, Isley suggests looking for partners amongst e-newsletters or magazines relevant to your customers.