Direct Mail’s Influence Grows, Survey Finds

* word-of-mouth proved to be the most commonly cited influencer, with 42 percent of respondents saying this affects their purchase decisions;

* the influence of new media (instant messaging, blogging, Web radio, e-mail advertising, Internet advertising, satellite radio, video on cell phones) was greater among minority groups, as the influence of each of these media on purchase decisions grew at a higher rate in 2007 than it did among Caucasians;