Direct Mail’s Influence Grows, Survey Finds

* Instant messaging’s and blogging’s influences on purchase decisions on electronics grew the most, with instant messaging rising by 22 percent to 7.5 percent of the responding consumers, and blogging up 21.5 percent to 6.1 percent;

* the more traditional media of broadcast and cable TV saw the biggest decreases in influence, down 13.9 percent (27.9 percent of respondents) and 14.4 percent (18.9 percent), respectively;