Direct Mail Spending Grew 7.5 Percent in 2006

* The whitepaper makes clear the need for advanced data hygiene and postal optimization services in response to the forthcoming postal rate increase and new delivery point validation requirements.

* Catalogers will likely need to increase or maintain circulation while accelerating the reduction in average page count per book, Winterberry notes. These trends will be motivated by both rising postal and printing costs, as well as the fact that catalogs continue to drive consumers to the Web. According to a previous Winterberry Group survey, 63 percent of marketing and production providers anticipate catalog page count reductions going forward.