Direct Mail Spending Grew 7.5 Percent in 2006

Overall catalog spending for the same period is expected to be slightly lower, at 5.7 percent.

In addition to these stats, Winterberry Group identifies several trends it anticipates over the next 12 months:

* Complex, high-volume multichannel campaigns will become the industry standard, Winterberry officials note, driven by enhanced marketing database segmentation tools and widespread CRM adoption.