One-to-One Marketing
Direct-mail marketers are ahead of the pack when it comes to personalized printing, and catalogers aren’t far behind.
Since it’s unlikely that L.L. Bean’s or Lillian Vernon’s numerous titles will be printed on a digital production press anytime soon (long-run-length catalogs would be too costly to consider for now), offset printers and their catalog partners are looking to proven pressroom and finishing technologies to do the variable-data work.
- Companies:
- Vertis, Inc.
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