One-to-One Marketing

“[At Vertis,] we’re seeing a heavy degree of digital one-to-one printing,” Gaillard reports. “Although it’s been around for years, the technology was ahead of the market. Databases didn’t have the level of sophistication to interface with the digital print engines.” The industry is overcoming these challenges, Gaillard notes. “Print engines are just one part of the story. [The success stems from] creating the link between the database and the print engines and the expertise of the individuals managing the data.”