One-to-One Marketing

According to Gregg Thompson, the Brown Printing sales rep assigned to the Gaylord account: “This catalog uses ink-jet technology to produce more than 500 messages of address-specific offerings. It used six lines of TrueType font messages plus separate ink-jet lines to show sale prices. It also had an eight-line address with codes and account numbers, all in different fonts and correlating to the message, sale price and group discount.”