One-to-One Marketing
Direct-mail marketers are ahead of the pack when it comes to personalized printing, and catalogers aren’t far behind.
Gaylord Bros.’ annual reference catalog (see pg. 33) is produced and distributed in December and mailed to about 114,000 recipients. The most recent version boasted 720 pages plus a four-page cover. The body was printed on a 38-lb, No.4 coated stock, while the cover was produced on a sturdy 138-lb coated stock. The book’s body was printed four-color, while the four-page cover was printed with six inks, finished off with a spot UV coating and perfect-bound with a new hinge glue.
- Companies:
- Vertis, Inc.
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