One-to-One Marketing
Direct-mail marketers are ahead of the pack when it comes to personalized printing, and catalogers aren’t far behind.
The average American’s trip to the mailbox isn’t as impersonal as it once was. It’s no longer status-quo to get mail addressed to “occupant.” Direct mailers have long been in tune with the benefits of one-to-one marketing, and some catalogers are following suit.
Victoria’s Secret is versioning mailings to best suit customers. For example, the company monitors buying habits, and when a customer hasn’t bought in a set amount of time, she gets a catalog version that offers discounts.
- Companies:
- Vertis, Inc.
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