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Joe Keenan
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For starters, National Bankers Supply looked to grow its housefile, seeking out manufacturers, amusement operators, gaming industry operators — any operations that would deal with large sums of cash or coins on a daily basis — and rented their lists.
Also in 2001, company representatives began to attend conventions, putting the company’s name out. “We started a process of seeking a brand,” Shields says. “Now we prospect new markets, such as restaurants, retailers, colleges, churches and municipalities.” On the consumer end, the company also is looking to work with the co-op databases.
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