Direct Channels Have National Bankers Supply Counting Its Money

For starters, National Bankers Supply looked to grow its housefile, seeking out manufacturers, amusement operators, gaming industry operators — any operations that would deal with large sums of cash or coins on a daily basis — and rented their lists.

Also in 2001, company representatives began to attend conventions, putting the company’s name out. “We started a process of seeking a brand,” Shields says. “Now we prospect new markets, such as restaurants, retailers, colleges, churches and municipalities.” On the consumer end, the company also is looking to work with the co-op databases.