Digital Strategies for Luxury Brands

In the end, the goal for luxury brands is to provide within the digital space what their high-end audience has come to expect in brick-and-mortar stores. It's of course more difficult to build those relationships online, but the brands that do it well will reap great benefits.

Ryan Woolley is the senior vice president of digital marketing at Response Mine Interactive, a digital marketing agency. T.J. Gentle is the president and CEO of Smart Furniture, a retailer of modern furniture.