Digital Printing Technology in Use

For example, if you have 5 million people you want to reach, you could create a number of versions of different products on press, then in the bindery you’d mix and match the pages based on whether the recipient is male or female, lives in a city vs. the suburbs, is between 30 and 35, etc. “That’s the classic way to do versioning: You have multiple print runs, and in a binding line, your bindery controller will read off of a mail tape, and trigger which signatures for that magazine, catalog or retail insert should get fired into the line for that particular recipient,” Schneider says.