Digital Printing Technology in Use

Unlike digital imaging on offset equipment, digital color printing lets you customize for individuals using such creative elements as product photos, coupons or offers, in four-color. “You literally get to do one-to-one printing, which is great,” Schneider says.

One-to-One Marketing

John Sisson, senior vice president of Internet at XYAN.com and former general manager of Banta Integrated Media, has 15 years of experience with printing technology. He says digital color printing’s benefit is the ability to precisely target using print, so a specific piece generates higher revenue and response rates.