Digital Printing Technology in Use

Digitally driven DTP on web offset presses is a popular solution with printers because the digital technology is basically the same, lacking only the film. Even though plates are expensive, digitally driven presses are still cost-effective because make-readies come out quickly, and ink is less expensive than the toner used in plateless printing. But you can’t really use this technology to personalize because you have to stop the press and change the plate manually. “You can’t change the image as you’re running it; it’s static,” she says.