Digital Printing Technology in Use

Increased efficiencies at the printer are essential for a continuing digitizing of press rooms. “[Printers] get deceived about the expense of using digital personalization,” says Schneider. “Because the press has raw personalization capabilities, but you’re investing a lot of money in the transaction management and the database technology to actually get that press to print something that’s valuable.” She says Donnelley’s past experience is that roughly five times as much is spent on the database and transaction management infrastructure to run the press, than on the press itself. “So it’s not just a slam dunk for a printer to get into variable imaging. You need to have some intelligence around databases and integration.”