Digital Printing Technology in Use

Sisson says the equipment vendors will have to develop new technologies that will 1) Provide higher-speed press output of a variable nature; and 2) Perform faster raster image processing, which turns electronic files into a format understandable to the press, yet will still allow for variable printing. Faster speeds equal higher productivity for printers and lower prices for catalogers. Sisson says he’s heard about technologies that would put variable digital printing closer to offset speeds, but it’s a wait-and-see situation.