Digital Printing Technology in Use

Next come the variable printing possibilities. Highly variable catalog covers targeted to an individual have proved very successful in generating response, since they mix the efficiency of offset speeds (used on the core book) with the personalizing ability of digital (used on a cover wrap.)

The ultimate in digital printing would allow catalogs to come off the press uniquely addressed, from cover to cover, to one person. For now, many catalogers are using a mixture of the print strategies on the customization continuum.