Digital Printing Technology in Use

While not typically lumped in with digital presses, new high-speed, four-color inkjet presses coming to market could be useful for catalogs, where inkjet personalization is widely used. Michael Graham, senior vice president of sales and marketing at Quebecor World Direct, relates that for one catalog, “We did 37 version changes with inkjetting (as opposed to black-plate changes.) What you get is mass customization at high rates of speed, which drives costs down.”