Digital Printing Technology in Use

Further on the continuum comes in-line personalization, where you might print four-color on a web offset press, then customize a message or text with inkjet imagers either inline on the press or in the bindery. “So you get the scale efficiencies of the long-run, four-color process, but the opportunity to use some capabilities to customize texts. You can also do inkjet messaging in the bindery,” Schneider says.