Digital Photography Takes Off

They chose the Leaf Volare three-shot camera by Scitex, Bedford, MA, and lighting and peripheral equipment from Sinar Bron, Edison, NJ, the exclusive distributor of the Scitex photographic technology. The Leaf Volare is a professional-level digital camera back designed for quality still-life, studio work that has allowed Despain to switch from defense to offense. And so far, Interwest has scored. “Speed, productivity and predictability ... we gained over (our) old digital gear,” he notes. “We ... have been awarded several large catalog projects that we did not expect to gain.” However, Interwest will work cooperatively, not competitively, with photographers: Pooling expertise and technology, he opines, can be mutually beneficial.