Digital Photography Takes Off

Once Interwest began investing in digital photographic equipment, its cataloging contracts increased. “What the market was saying to us was that there was a portion of photography that people did not perceive as ... needing a level of styling; it just needed to be produced well, accurately and to fit into certain composition guidelines,” Despain notes. However, as Interwest fielded larger projects, Despain says, “the scan back technology became unproductive.” Despite the scan back’s ability to capture up to a 130MB file, the service provider needed something faster.