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It’s Up to You
“Any photographer who does not get into digital is going to be losing business,” Salas opines. Given the increased turnover rate of the new generation of digital cameras, the currents of change are growing stronger. Before you pull up your anchor, consider the nature of your catalog and the products it displays. If it features mostly people or extensive location work, film-based image capture may still be best. However, if your catalog is mostly studio-based, still items, then what are you waiting for?
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Allison Schill Eckell
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Catalog Success
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