Digital Photography in Action (1,105 words)

• To help launch its newly designed Web site, storage and organization retailer The Container Store chose digital photography to move images quickly from camera to the Web.

For The Container Store, showing how a product is used is as important as how it looks aesthetically, so art directors and product buyers had to be available to consult on the shots. Omega Studios Inc., an R.R. Donnelley company, moved its digital photography expertise and equipment to The Container Store and set up shop at the facility for six weeks. Buyers came in as needed to provide the function perspective on particular product shots, resulting in even quicker turnaround of images to the Web site.