Digital Photography in Action (1,105 words)

• By integrating digital photography and content management, Eddie Bauer streamlined the exchange of information in its workflow. Through a proprietary system developed by Iridio, an R.R. Donnelley company, products are digitally photographed and transmitted to a secure site where designated art directors can log on to view and approve the shot within minutes of shooting. The result: The time it takes to get content onto Eddie Bauer's Web site went from six weeks to two days.