Digital Photography in Action (1,105 words)

Case in Point

TruServ, one of the largest member-owned cooperatives in the "do-it-yourself" industry, is benefiting from the merits of digital photography. TruServ produces mostly circulars, but also prints specialty catalogs that are used as inserts or are mailed. "Almost all (95 percent) of our photography is done digitally," says Harry Adams, advertising operations manager at TruServ.