Digital Photography in Action (1,105 words)

But, are art directors ready to view images on a screen in an office when they are accustomed to evaluating transparencies on a light box? The benefits offered by integrated operations, digital asset management and improved color standards are encouraging them to change.

Nordstrom Art Director Cathy Rundell says, "Digital photography has a positive effect on our budgets and deadlines, and allows for higher shot count in studio. No more waiting for film processing. Digital FPOs are scripted to an FTP site where we can easily access them. It's great to view images on a 21˝ screen instead of a tiny Polaroid. For me, there's no turning back."