Digital Photography in Action (1,105 words)

Nordstrom Coordinates its Assets

This faster, integrated approach led to the development of a secure extranet site and tailored asset management solution for Nordstrom's Catalog Division that enabled the movement of images among several facilities and the photography studio.

Facing phenomenal growth in its catalog business—both in real and virtual geography—Nordstrom needed to organize assets for quick, easy review from any place at any time. Images are shot digitally and immediately stored in a secure, central asset management system for quick and easy viewing by art directors and designers. The result: higher productivity and lower cost.