Digital Photography in Action (1,105 words)

Since digital photography provides instant views of the subject matter, it allows for on-the-spot adjustments in lighting and composition and eliminates the need for time-consuming and quality-diluting adjustments later in the process.

Combining digital photography with digital asset management offers instant availability of for position only (FPO) low-resolution images, used as placeholders, for art approval in parallel with images going to prepress for color management. In effect, integrated prepress or "premedia" partners (including Web use in the definition) can become one-stop shops for shooting images, managing content, quickly repurposing or even "prepurposing" digital images for multiple media use with little or no workflow interruption. Through this process, images are quickly ready for print or Web placement, an important consideration for the legions of marketers that market in multiple channels. The result is a significantly faster workflow model.