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5. Channel integration: Finally, retailers will need new, fully integrated performance models that consider both organizational aspects (e.g., channels, business units, flows, products) and technology. They'll also need more effective measurement tools to aid decision making.
How ready is your organization to evolve in order to survive and thrive as the latest phase of retail transformation advances? A good first step is to consider the maturity of these five areas.
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Kyle Hutchins
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