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Extrapolating these trends, we can begin to envision the store of the future. It remodels/transmogrifies areas quickly and often to offer fresh looks and concepts. It tracks consumers before a visit as well as in-store (subject to opt-in and privacy agreements, of course) to influence their experience. It makes consumers feel "special" by delivering an in-store experience that's less about buying products and more about services that customize those products to unique needs. And to complement product customization, it offers personalized pricing, promotional offers and services.
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Kyle Hutchins
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