Case Study: Digital Catalog Boosts Engagement, Sales for Brahmin

"Our platform allows Brahmin to sell 24/7, 365 days a year," says Scott Bleczinski, president of Zmags. "We're really proud that our product provides brand consistency across mobile, social and web, and allows Brahmin's customers to transact across all those channels."

This isn't to say that Brahmin is abandoning its print catalog. The retailer still has a significant segment of its customer base that enjoys receiving it in the mail and being able to reference it before making a purchase, which most frequently happens online. Being a high-end luxury brand, Brahmin views its print catalog as a branding tool, Sullivan says, not necessarily a sales channel. The digital version, she says, takes care of that.