Case Study: Digital Catalog Boosts Engagement, Sales for Brahmin

"With print, once it's out the door, it's out the door," says Amy Sullivan, director of e-commerce at Brahmin. "With our online version of the catalog, we're able to push certain sections, pull out areas of the catalog and create mini versions of it, load areas and leave other areas out for a while, showcase certain products at different times. We can take that core version of the print catalog and differentiate it a number of different ways at different times. We're always refreshing the content."