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Joe Keenan
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Having a digital version of its catalog has allowed Brahmin to test different elements within it — e.g., whether to include a table of contents, putting products on different pages — track the results and then make changes on the fly. The ultimate goal is an optimized catalog that increases conversions.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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