Case Study: Digital Catalog Boosts Engagement, Sales for Brahmin

PROBLEM: Brahmin, a cross-channel retailer of luxury leather handbags and accessories, wanted to enhance its digital marketing efforts.
SOLUTION: Launched a digital catalog.
RESULTS: Since going live with its first digital catalog in October 2009, Brahmin has seen the average time spent on its website double. The digital catalog sees the most traffic of any section on Brahmin's website, and it also produces the highest conversion rate. In addition, Brahmin's digital catalog is responsible for nearly 10 percent of the brand's referral traffic.