Digital Assets - Dividing the Labor (1,077 words)

Rudy Galfi, director of technical services at Quebecor World's Arlington Heights, IL, facility, says catalog clients who decide to outsource their asset management often rely on their printers' advice in choosing a system.

Galfi says that rather than develop a proprietary system, Quebecor World has formed partnerships with numerous approved DAM vendors and can recommend a range of solutions based on client needs. "DAM can mean a lot of different things to different people, even within groups of one catalog company. We look at it as enterprise wide, beyond just merchandising, production, etc. If the system is going to serve all groups, you have to look at the global situation of the company," Galfi says.