Digital Assets - Dividing the Labor (1,077 words)

An Outside Job

As the industry has grown, prepress houses and printers have continued to maintain high-resolution image assets at their facilities. Many catalog operations have decided that their printer or prepress house can handle all or some of their DAM needs.

The drawback is that the cataloger only has control over the low-resolution images, and it can be difficult to get the hi-res ones back, should a prepress or printer vendor switch occur.