How to Expertly Manage Your Digital Assets
Digital asset management solutions can help you save time and money. And in today’s economy, isn’t that music to your ears?
The Bottom Line
The DAM value proposition has become increasingly important now, because it leads to the main metric that most executives are interested in — return on investment (ROI).
Looking at ROI from a micro level, we use the rule of thumb that DAM can save one hour per day per frequent user:
Number of users x 260 (number of days worked each year) x total average cost per hour (e.g., salary, benefits, overhead)
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