Different catalogers handle matchbacks in myriad ways; see how

By Carolyn Heinze

Not Gospel
Debra Ellis, president of Barnards-ville, N.C.-based Wilson & Ellis Consulting, views matchback data as “interesting information,” but not gospel. “Matchbacks are a good guess,” she says, adding that if catalogers place too much weight on them, they could make marketing decisions that are detrimental to their businesses.