Differences Defined

Baldwins, a retailer using this and other variations of digital color printing, puts images of brand-name cosmetics on direct mail pieces going to customers who’ve purchased those brands from the store in the past. The accompanying copy of one campaign, for example, noted:

Laurie: You won’t want to

miss the exotic lip color of Scheherazade—new from Raja. They coordinate with all your favorite Raja makeup colors. Complete the romance with Raja’s new fragrance, Night Dunes!