Differences Defined

With this type of digital printing, you can economically target your messages and offers to specific segments of your housefile — more so than you can using offset printing.

Possible uses in a catalog: Versioned information can include a store location printed on catalogs based on a recipient’s ZIP code. Or it can encompass language variations for catalogers serving various countries in one campaign. And if you’ve always wanted to test different cover imagery or printed offers for different segments of your housefile — that is, if you want to move beyond dot whacks or inkjetting — versioning may be the level of digital color printing for you.