Differences Defined

And fully customized printing is about as close to one-to-one marketing as you can get in an offline channel. With this type of color digital printing, you can incorporate unique text, images and graphics geared to individual customers.

A portion of the information in this article was garnered from Heidelberg’s booklet “Digital Color Printing: powerful solutions for open, streamlined workflows and profitable one-to-one campaigns.” For a copy of this booklet or any further information on Heidelberg and its services, call (888) 472-9655 or e-mail: info@heidelberg.com. Visit: www.heidelberg.com.